oihana
I’m a creative strategist specialized in building brand, content and community strategies that position design-led brands as influential and culturally relevant voices. Experienced in fashion and creative industries, I have led Brand & Comms at the contemporary label True Artist (by Bobo Choses), following my role as Content Manager at Bobo Choses, and previously worked agency-side across major fashion and beauty accounts such as TOUS, Castañer, Havaianas, Stradivarius or Sensilis. I bring a deep sensitivity for art, interiors, and design, bridging strategy and creativity to craft compelling narratives, and both digital & physical brand experiences that connect brands with culture.
I’m a creative strategist specialized in building brand, content and community strategies that position design-led brands as influential and culturally relevant voices. Experienced in fashion and creative industries, I have led Brand & Comms at the contemporary label True Artist (by Bobo Choses), following my role as Content Manager at Bobo Choses, and previously worked agency-side across major fashion and beauty accounts such as TOUS, Castañer, Havaianas, Stradivarius or Sensilis. I bring a deep sensitivity for art, interiors, and design, bridging strategy and creativity to craft compelling narratives, and both digital & physical brand experiences that connect brands with culture.